Experiential AD: Marula Vaz
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 The Shanghai Fast Campaign launched with a city-wide takeover of traditional and non-traditional OOH - a print series shot by Pari Dukovic, challenging athletes to live up to the speed of the city, and speed-activated neon light messaging, turning Shanghai's Century Park into the fastest training ground in the world.
 (The harder it gets, the faster we go.)
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 (Time to go next level.)
 (There's a Fast called Shanghai.)
 (In Shanghai, you gotta move faster than you talk.)
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 (There's a Fast called Shanghai.)
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